About Us

Live Heated Be Formed is a premium apparel brand made to fit any active lifestyle. Bringing fashion and fitness together with comfortable fitted designs perfect for in or out of the gym.

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Live Heated. Be Formed.

“BFRMD is more than apparel, it’s a mindset”

Our mission at BFRMD is to create fitness and lifestyle apparel that reflects simplicity, positivity, confidence and transformation. Through constant material and product testing, we strive to offer apparel that is comfortable both in and out of the gym without sacrificing quality. The clothes you wear should be an extension of yourself — that’s why BFRMD applies the “Live Heated. Be Formed” motto in everything that we do.

Live Heated

To live heated is doing what you love and doing it with passion. Waking up each day asking yourself what you can do today that will make you better than you were yesterday! Living heated is using that fire that burns inside of you to fuel all of your ambitions. It’s to never settle and to strive every day to be the best you!

Be Formed

To be formed is to make no excuses. To push yourself day in and day out. To do what others won’t knowing that you have the strength to do so. To form a sound body and mind. To continuously work hard because you know that this lifestyle is a journey. This is who we are and this is what it means to Live Heated and Be Formed!

BFRMD Founder/CEO

Welcome to BFRMD! As a personal trainer and lover of great clothing design, I always envisioned an apparel line that can take you from the gym to your every day life with ease, style and comfort. I strongly believe in American made cut and sew clothing that offers exceptional quality while giving back to our country. The spirit that drives BFRMD is to live a life full of passion and allowing yourself to “Be Formed” into the best version of yourself every day.
JAY PEREZ
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BFRMD Apparel

Live Heated. Be Formed.



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